NomNomNow Cat Food Review


NomNomNow was founded in 2015 by a team of animal lovers. The company crafts and delivers fresh, human-grade, personalized home-cooked meals for dogs and cats to help them live happier, healthier, and longer lives.

The meals are created by board-certified veterinary nutritionist, Dr. Justin Shmalberg. NomNomNow’s meals are made with restaurant-quality ingredients, no artificial preservatives or fillers and portions are optimized to provide pets with the ideal balance for their age, weight, activity level, breed, as well as any health issues.

The meals are cooked weekly in the company’s kitchen, individually portioned, and arrive fresh, at your door and ready to serve. NomNomNow is the only company that makes fresh pet food to order in its own manufacturing facility, pre-portions every meal for every pet, and delivers them in weekly shipments directly to customers.

Why NomNomNow?

For decades, cat food options have been limited to kibble and canned foods, which are sometimes formulated with potentially harmful chemicals and artificial ingredients.

In order to bind together ingredients, kibble recipes include high portions of carbohydrates, which cats don’t need. Canned cat food is no better, often containing traces of chemicals from the interior lining of the cans, which is less than ideal for cats to consume long-term.

NomNomNow for cats provides two delicious and nutritious recipes: Flavorful Fish Feast and Chicken Chow-Meow. Both formulas were developed by the company’s Chief Nutrition Officer, board-certified veterinary nutritionist Dr. Justin Shmalberg.

Since the formula is not processed, made in small batches and made with whole foods, it retains more nutrients. Other benefits include:

  • More energy – NomNomNow is more digestible meaning the food is absorbed better, thus providing more energy compared to less digestible products.
  • Shinier coat, healthier skin, brighter eyes – The vitamins, minerals and nutrients in the formulas are known to help promote a healthier coat and skin, as well as healthier eyes.
  • Healthier immune system –This fresh food is rich in all-natural vitamins, such as A, C and zinc. These nutrients help your cat’s immune system stay strong and healthy.
  • Less waste – Since there are no fillers, there will be less poop. Every ingredient is made to give cats the nutrients they need so they can use more of the food.
  • Better hydration – Cats get most of their water intake from the foods they eat. If their diet lacks moisture, they usually won’t make it up by drinking more. These meals are moisture rich to ensure your cat stays hydrated.

How it Works

To get started with NomNomNow, you will need to create a profile for your cat, which asks you to provide their current weight, target weight, and protein selection.

You will be notified via email when your order ships and provided a tracking number. Next you will receive a shipment with samples of the food options they offer but you can always go back and change that. You are able to rotate your cat’s food choices before each delivery.

After you have chosen your cat’s favorite flavor, you will receive monthly shipments of 56 individual packets of food, which arrive fresh, and packed with ice packs to keep it cool.

If you prefer a shorter delivery time frame, NomNomNow has two automatic delivery options. One option is for weekly deliveries, and one for the monthly deliveries as mentioned.

The weekly deliveries come with a shipment of 14 meal packs, which is two meals per day. They do recommend that you put the food packets in the freezer and take out when needed.

When it’s time to eat, just open the package and serve. You may want to heat it up a little bit in the microwave if your cat is picky about cold food.

Managing your account is simple and you can log in to pause your subscription up to two weeks in advance of your next two deliveries. You can also request extra meals for travel or have meals delivered to a different address.

If you need to cancel your subscription you will have to call or email customer service, fortunately they are very responsive.


(I was sent a sample box of NomNomNow cat food in exchange for an unbiased review.)

NomNomNow box

NomNomNow Cat Food image2

Opening the box I noticed how well it was packed with cooling packs. The pouches of food were neatly organized with rubber bands inside of the box and very cold.

The box contained additional items like the chicken jerky, for when your cat deserves a healthy treat. I also received a flavor packet and container of beef broth which are used to help finicky eaters by mixing it with their food.

The shipment also included a handy instruction booklet that included nutritional information and suggestions on transitioning your pets to the NomNomNow food.

Here is a list of what was in the box:

  • 14 meals packs of Flavorful Fish Feast
  • 1 bag of Chicken Jerky
  • 1 bottle of Beef Broth
  • 1 Flavor Packet
  • Instruction Booklet
  • Cute Magnet for feedings

Flavorful Fish Feast Review

NOMNOMNOW-1-065_Edited fish recipe

Upon opening the food packet, I immediately noticed the fresh, natural salmon scent of this cat food. This was no fishy cat food odor, but more like a restaurant-quality meal smell. This recipe is made with two kinds of fish, beef fat, a mix of vitamins and nutrients, as well as some vegetables. The best part is you can actually see the ingredients that are listed on the label.


Tilapia – Protein, vitamins, minerals, and omega-3 fatty acids for a luxurious coat

Salmon – More omega-3s, vitamins, and minerals—plus a tasty flavor cats love

Beef fat – A source of choline and unsaturated fatty acids for a healthy coat and skin

Cassave Root- Calcium, vitamin C, and minerals galore for strong bones

Carrot – Beta carotene serves as an antioxidant

NomNomNutrient Mix – dicalcium phosphate, calcium carbonate, salt, citric acid (natural preservative), taurine, choline bitartrate, zinc gluconate, ferrous sulfate, vitamin E supplement, copper gluconate, manganese gluconate, thiamine mononitrate (vitamin B1), selenium yeast, riboflavin (vitamin B2), vitamin B12 supplement, cholecalciferol (source of vitamin D3), sodium iodide.

Now for the taste test. Jax is far from a picky eater, but I was concerned this food maybe too upscale for him. I did warm it up for a few seconds in the microwave, knowing my cat does not like cold food. When I first placed the bowl of food down, he sniffed it and walked away.

Jax did eventually circle back to the bowl after demanding some attention. He seemed to really like it. While usually a snack type of eater, he did not let his attention wander away from the bowl. He dug his face in and even ate the chunks of veggies.

Since this recipe included fish and beef fat, I knew he would come to love it.

After several days of feedings, Jax now lays in front of the refrigerator in anticipation, knowing the food is in there. He seems to have more energy and his coat does seem shinier.

It has been a bit of a struggle feeding him on a schedule rather than the free feeding he was used to. He now refuses to even look at his kibble even when left out for daytime snacks.

What’s good about it?

  • Smells and looks like real food, not smelly cat food.
  • Recipes are made from only a handful of ingredients: meat, vegetables, healthy oils, and a vitamin and nutrient blend.
  • Food is made in a FDA compliant kitchen and not mass produced.
  • Easy-to-open pouch you can simply tear open.
  • Great option for those who want to provide home-made cat food but lack the preparation time.

What is not so good

  • Above average cost. A week’s worth of fresh cat food will cost you $35.89 a week for an average size cat.
  • They only offer two recipes for cats – chicken and fish.
  • The food must be kept cold until served. This could make travel difficult.


NomNomNow provides pet owners and pets with everything they need, like an easy to use website, customized pet profiles, high quality ingredients and flexible delivery schedules.

I was impressed with the healthy ingredients as well as the generous portion sizes and Jax seemed to agree. If you are searching for human grade, cooked to order meals for your cat, but don’t mind paying a premium price, I recommend NomNomNow. The prices maybe on the higher side, but the quality and convenience are worth it, if it fits your budget.

If you’re interested in learning more about NomNomNow cat food, and to order, click here to visit the NomNomNow site.

Special offer – limited time only

Get 20% off your first order, which includes samples of all the recipes.

Remember that you’re covered by NomNomNow’s care-grade guarantee. If you don’t see a difference after 30 days, NomNomNow will buy your next order ($40 limit).

About the Author


Amy Brown is a lifelong cat enthusiast who enjoys writing about cats and rescuing them. She writes for various pet related websites, including her own, Cat Mania.