Crave Cat Food Review

Crave’s tagline is Satisfy Their Nature™ and it’s marketed as ancestrally-inspired, meat-centric food that honors your cat’s carnivorous nature. But is it a healthy, high-quality choice for your cat? Find out in our unbiased Crave cat food review.

The We’re All About Cats Standard—Rating Crave on What Matters

We’ve analyzed Crave cat food and graded it according to the We’re All About Cats standard, evaluating the brand on species-appropriateness, ingredient quality, product variety, price, customer experience, and recall history. Here’s how it measures up to our quality standards.

Ratings

  • Species-Appropriateness – 6/10
  • Ingredient Quality – 6/10
  • Product Variety – 7/10
  • Price – 7/10
  • Customer Experience – 8/10
  • Recall History – 9/10

Overall Score: 7.9/10

We give Crave cat food a 47 out of 60 rating or a B+ grade.

About Crave

In a 2017 release published on PR Newswire, Mars Petcare marketing director Eric Huston described Crave as “specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”

Crave’s parent company has been in the pet food industry since 1939, when Mars introduced Kit-E-Kat® cat food to the European market. Today, Mars Petcare owns over 40 pet food brands, including Whiskas, Iams, Royal Canin, Nutro, and Sheba. In 2017, the company brought in over 17 billion dollars in revenue, making it the highest-earning pet food company in the world.

Sourcing and Manufacturing

Crave cat food is manufactured in several Mars-owned facilities around the United States.

While they don’t specify exactly where they source their ingredients, Mars tries to buy ingredients near their manufacturing facilities. They test every batch for ingredient integrity and audit their suppliers on a regular basis.

Has Crave cat food been recalled?

It doesn’t appear that Crave cat food has been recalled since its creation in 2017.

What kinds of cat food does Crave offer?

The Crave cat food lineup includes both dry and wet cat foods. All of their foods are grain-free with no corn, soy, or wheat and features meat as the first ingredient.

Crave Cat Food – Top 3 Recipes Reviewed

Product NameFood TypePrice per OunceOur Grade
Crave with Protein from Chicken Adult Grain-Free Dry Cat FoodDry$0.20C
Crave with Protein from Chicken & Salmon Indoor Adult Dry Cat FoodDry$0.20C
Crave Salmon Paté Grain-Free Cat Food TraysWet$0.42B

Crave with Protein from Chicken Adult Grain-Free Dry Cat Food Review

Crave with Protein from Chicken Adult Grain-Free Dry Cat Food

Chicken and chicken meal appear to be the primary protein sources in this dry cat food.

Like all Crave recipes, this food features meat as the first ingredient. Chicken leads the ingredient list, followed by chicken meal, which is a concentrated source of animal protein. Further down the ingredient list, the recipe includes fish meal, another concentrated source of animal protein. In addition to meat, the food includes several plant protein concentrates. Pea protein, potato protein, and dehydrated alfalfa meal appear on the ingredient list.

Other plant ingredients include split peas, tapioca meal, and dried plain beet pulp.

All told, Crave with Protein from Chicken is high in protein with low fat and moderate carbohydrate content. It has 402 calories per cup.

Ingredients

Chicken, Chicken Meal, Pea Protein, Split Peas, Chicken Fat (preserved with Mixed Tocopherols), Tapioca, Fish Meal, Dried Plain Beet Pulp, Potato Protein, Dehydrated Alfalfa Meal, Natural Flavor, Potassium Chloride, Choline Chloride, DL-Methionine, Salt, Mixed Tocopherols and Citric Acid (preservatives), Taurine, Zinc Sulfate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Iron Amino Acid Chelate, Yucca Schidigera Extract, Vitamin B12 Supplement, Copper Amino Acid Chelate, Niacin Supplement, Manganese Amino Acid Chelate, Biotin, Riboflavin Supplement (Vitamin B2), D-Calcium Pantothenate, Thiamine Mononitrate (Vitamin B1), Vitamin A Supplement, Pyridoxine Hydrochloride (Vitamin B6), Sodium Selenite, Vitamin D3 Supplement, Potassium Iodide, Folic Acid, Rosemary Extract.

Guaranteed Analysis

Crude Protein40% min
Crude Fat18% min
Fiber4.0% max
Moisture10% max
Ashn/a

Crave with Protein from Chicken Adult Grain-Free Dry Cat Food Estimated Dry Matter Nutrient Breakdown

Crave with Protein from Chicken Adult Grain-Free Dry Cat Food Estimated Dry Matter Nutrient Breakdown

Ingredients We Liked: Chicken, Chicken Fat

Ingredients We Didn’t Like: Split Peas, Pea Protein, Potato Protein, Dehydrated Alfalfa Meal

Common Allergens: Chicken, Fish

Pros

  • Animal protein sources are the first two ingredients
  • Uses chicken fat as a species-appropriate fat source
  • No artificial ingredients

Cons

  • Contains several plant protein concentrates
  • Unnecessarily high carbohydrate content

Crave with Protein from Chicken & Salmon Indoor Adult Grain-Free Dry Cat Food Review

Crave with Protein from Chicken & Salmon Indoor Adult Grain-Free Dry Cat Food

Chicken and chicken meal appear to be the primary protein sources in this dry cat food.

Crave’s Chicken and Salmon recipe is marketed for indoor cats. Like most indoor cat foods, it has higher-than-average fiber content and has low calorie content. In theory, these qualities help to reduce hairballs and prevent obesity.

Like Crave with Protein from Chicken, this food’s ingredient list begins with chicken and chicken meal, followed by pea protein and split peas. It relies on chicken fat as a species-appropriate primary fat source. Tapioca is an additional source of starch and helps to bind the kibble. Dried plain beet pulp serves as a source of fiber, followed by three additional sources of protein. One is potato protein, followed by salmon meal and dehydrated alfalfa meal.

Overall, this food has moderate protein content, low fat, and high carbohydrate content. It has 379 calories per cup.

Ingredients

Chicken, Chicken Meal, Pea Protein, Split Peas, Chicken Fat (preserved with Mixed Tocopherols), Tapioca, Dried Plain Beet Pulp, Potato Protein, Salmon Meal, Dehydrated Alfalfa Meal, Natural Flavor, Flaxseed, Potassium Chloride, Choline Chloride, DL-Methionine, Salt, Mixed Tocopherols and Citric Acid (preservatives), Taurine, Zinc Sulfate, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Iron Amino Acid Chelate, Yucca Schidigera Extract, Vitamin B12 Supplement, Copper Amino Acid Chelate, Niacin Supplement, Manganese Amino Acid Chelate, Biotin, Riboflavin Supplement (Vitamin B2), D-Calcium Pantothenate, Thiamine Mononitrate (Vitamin B1), Vitamin A Supplement, Pyridoxine Hydrochloride (Vitamin B6), Sodium Selenite, Vitamin D3 Supplement, Potassium Iodide, Folic Acid, Rosemary Extract.

Guaranteed Analysis

Crude Protein40% min
Crude Fat16% min
Fiber6% max
Moisture10% max
Ashn/a

Crave with Protein from Chicken & Salmon Indoor Adult Grain-Free Dry Cat Food Estimated Dry Matter Nutrient Breakdown

Crave with Protein from Chicken & Salmon Indoor Adult Grain-Free Dry Cat Food Estimated Dry Matter Nutrient Breakdown

Ingredients We Liked: Chicken, Chicken Fat

Ingredients We Didn’t Like: Pea Protein, Split Peas, Tapioca, Dried Beet Pulp, Potato Protein, Dehydrated Alfalfa Meal

Common Allergens: Chicken, Fish

Pros

  • Contains several sources of animal protein
  • Includes chicken fat as a species-appropriate fat source
  • No artificial ingredients

Cons

  • Contains concentrated sources of plant protein
  • High in carbohydrates

Crave Salmon Pate Grain-Free Cat Food Trays Review

Crave Salmon Pate Grain-Free Cat Food Trays, 2.6-oz, case of 24 twin-packs

Salmon appears to be the primary protein source in this wet cat food.

This Crave salmon paté is made primarily from meat ingredients. Salmon, chicken liver, pork broth, chicken broth, and chicken heart lead the ingredient list.

The food contains fish oil as a species-appropriate source of omega-3s.

Guar gum, tapioca starch, and carrageenan are used as thickeners and binders. These ingredients add to the food’s carbohydrate and fiber content. Carrageenan may contribute to inflammation and cancer.

Carrageenan is the food’s most questionable additive—the food is free of artificial colors, flavors, and preservatives that might make your cat sick.

Overall, this is a meat-based food that’s high in protein with moderate fat and low carbohydrate content. There are 39 calories in each 1.32 oz serving.

Ingredients

Salmon, Chicken Liver, Chicken, Pork Broth, Chicken Broth, Chicken Heart, Natural Flavor, Guar Gum, Potassium Chloride, Fish Oil (preserved with Mixed Tocopherols), Dried Tomatoes, Carrageenan, Sodium Acid Pyrophosphate, Magnesium Sulfate, Calcium Carbonate, Tetrasodium Pyrophosphate, Tapioca Starch, Salt, Choline Chloride, Sodium Hexametaphosphate, Taurine, Thiamine Mononitrate (Vitamin B1), Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Potassium Iodide, Pyridoxine Hydrochloride (Vitamin B6), Copper Sulfate, Vitamin D3 Supplement, Folic Acid, Menadione Sodium Bisulfite Complex (source of Vitamin K Activity).

Guaranteed Analysis

Crude Protein10% min
Crude Fat5.0% min
Fiber1.5% max
Moisture78% max
Ash3.2% max

Crave Salmon Pate Grain-Free Cat Food Estimated Dry Matter Nutrient Breakdown

Crave Salmon Pate Grain-Free Cat Food Estimated Dry Matter Nutrient Breakdown

Ingredients We Liked: Chicken Heart, Chicken Liver, Fish Oil

Ingredients We Didn’t Like: Dried Tomatoes, Tapioca Starch, Carrageenan

Common Allergens: Chicken, Fish

Pros

  • Rich in animal-sourced protein
  • Contains muscle meat and organs
  • Free of artificial ingredients

Cons

  • Fish-based foods aren’t ideal for long-term feeding
  • Contains carrageenan
  • High in starch

What do customers think of Crave cat food?

Crave cat food listings consistently receive four and five-star reviews. Customers like that they can buy it at their grocery or convenient big box store. Cats love the way Crave tastes.

Positive Reviews

“We moved to a new apartment and forgot the cats grain free food. When I went to the grocery store I saw this and said ok if he doesn’t like it I’ll buy more of his original food tomorrow at the pet store. It’s been a week and he stalks his bowl while also sitting their staring at his bowl after 1 cup of food for a 12lbs cat. He’s never attacked dry food this heavily before but I sure will keep him going on it.” –  Draco, reviewing Crave with Protein from Chicken Adult Dry Cat Food

“I received a free sample from Chewy and couldn’t wait to try it out. First, I will say I was impressed with the nice packaging. It isn’t hard to open and you don’t have to worry about cutting your fingers on sharp metal lids like so many packaged wet cat food. I also didn’t mind the smell of it as it really smelled like real food (which makes sense with the natural ingredients) instead of the typical gross cat food smell. I gave Crave to my two cats, ages 9 and 11. They typically eat dry cat food, but I was excited to try this since they are getting older and it would be much easier for them to eat. Not only did they love it and eat every last bite quickly, but they stood at the door waiting for more later in the day. It comes in a good portion size and can be snapped apart to separate the two sides, which was helpful with my two cats. The natural ingredients, size, smell, and way my cats reacted to it would definitely make me recommend Crave to any cat owner.”Brittany, reviewing Crave Salmon Paté

Negative Reviews

“I was so disappointed with this product, I’d chosen it not only for the nutritional content but also the size of the nibbles. I have a cat with no teeth who needs tiny little nibbles, and instead this product looks like dog food, the pieces are so large.” AzPerson, reviewing Crave with Protein from Chicken and Salmon Indoor Adult Dry Cat Food

“My two cats reluctantly ate the food and they vomited. This is the only dry cat food that this has happened to my cats.”Roger, reviewing Crave with Protein from Chicken Adult Dry Cat Food

How much does Crave cat food cost?

Crave dry foods are moderately-priced at around $0.20 per ounce or roughly $0.49 per day for the average 10-lb cat. Crave’s wet recipes are more expensive at around $0.40 per ounce or $2.75 per day.

Overall, is Crave a good choice?

Crave cat food isn’t nutritionally excellent, but it’s better than most other foods sold at discount stores and groceries. It’s easy to find, easy to feed, and a hair more nutritious and species-appropriate than other foods at a similar price point.

To get the best out of Crave, choose their wet foods rather than their dry formulas. Crave’s wet cat food recipes have lower plant content, lower carbohydrate content, and simpler ingredient lists than the dry ones.

Where can you buy Crave cat food?

You can buy Crave through pet specialty retailers, big box stores, and some grocery stores. Online, Crave is available through Amazon, Chewy, and other web retailers that sell pet food.

Click here to shop for Crave cat food on Chewy.

About the author


Mallory Crusta is a writer and adventurecat enthusiast on a mission to make cats’ lives extraordinary. She’s one of the founders of Wildernesscat – a site for happy, healthy, and adventurous cats who are fueled by nature. Visit Wildernesscat for radically natural cat nutrition, home remedies, and lifestyle inspiration.

One thought on “Crave Cat Food Review

  1. AvatarStephanie

    My cats use the chicken and chicken with salmon dry food and they love it and I’m highly disappointed that it is hard to get

    Reply

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